designTHINKING
 
designTHINKING

The AzureFire philosophy is: Understand the client's business and the scope of what they need design to do for them. Strategically plan the creative and streamlined approach. Produce final design with the best use of technology, in the most simple interface possible, (for you and your client) so your information is easily seen & navigated.


Getting to know the person/individual/owner... who you are, what you want, what you stand for, your philosophy, the spirit of your product, where you want to take your company, etc. then creating the right tools for you and your mission.

We really listen. We ask provocative questions. We get to the core of what your brand and business is all about. We bring fresh insights and find clear and effective solutions to tough branding issues that may be difficult to do when you're living it everyday. Then, with well thought-out focus, plus insight and creativity, AzureFire Design goes beyond the usual -to develop brand names, if needed, and the Visual Identities that meet the specific needs and goals of our clients.

The result is a brand that is a seamless integration of name, visual identity, and positioning—one that engages your customers in a meaningful way.

Our unique process and expertise is based on more than 25 years of experience as innovators in Identity development and branding. We work closely with each client to clearly define the strategic parameters for the project, then fully explore the identity potential within that framework.

Our fee structure is fair and moderate, and our many clients will attest to the success of an AzureFire Design for your brand identity.